6.1.Strengths Strong operating performance eat up account intemperate operating performance in financial course 2011. Its revenue enhancement enhancement increased from â¬12,464m in 2010 to â¬14,233m in 2011, up 14.2 per penny y-o-y. The lessening of the TomorrowNow litigation provision had a importantly positive shock absorber on its operating profit, operating confine and operating expanses. operating(a) profit increased to â¬4,881m in 2011 from â¬2,591m in 2010. operational margin widened 13.5 percentage points to 34.3 per cent in 2011, compared with 20.8 per cent in 2010. Operating expenses decreased to â¬9,352m in 2011 from â¬9,873m in 2010, down 5 per cent y-o-y. Product and applied science development As of 2011, flummox out industrious 15,884 people in enquiry and development (R&D) in 20 research locations across 12 countries. Also, it had 18 development centres, 6 co-innovation labs and 8 Sybase R&D centres worldwide. In the second half of 20 11, SAP started constructing a new create for a research centre in Potsdam, Germany. This centre for gain collaborate about with the universities in the Berlin/Brandenburg area in Germany. The accusive behind the saying of this centre is deployment of the new in-memory computing technology introduced by SAP, including SAP HANA software.

In 2011, the confederacys R&D expenses as a percentage of total revenue was unchanged at 13.9 per cent from 2010 because R&D be increased y-o-y at the same rate as revenue 14.2 per cent. On 1 October 2012, SAP made a strong move in cloud business with the acquisition of Ariba Inc. Launched in 2011, SAP HANA is deliverin! g uncovering performance in databases market. Wide geographic social movement SAPs global mien helps it minimise risks from any downturns in a specific region. The company has a wide geographical presence across much than 130 countries. The largest of SAP Labs are in Walldorf, Germany; followed by those in Bangalore, India; Palo Alto, US; Shanghai, China; and Vancouver, Canada. In 2009, SAP established...

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