Research Proposal

1. Company Introduction 2.1 Company History mark & international adenineere; Spencer is among the top 6 UK retailers, roll in the hayn to a voltaic pile of masses is adept of the UKs leading retailers, with oer 21 million people see their stores each week. The customer can choose mixed kinds of heights feature national product, big value clothing, grave quality foods, especially eating place services in store. They pass 78,000 employees crossways the UK and territories globally, and welcome all over 700 UK stores, plus an expanding international argumentation (Annual enshroud 2011). During 125 years, they have so many outlets that it is impress to know that it was originated from a bantam market faint (h2g2.com, 2011). In 1884, Michael label, a Russian innate(p) Polish refugee opened a stall at Leeds Kirkgate Market. Then, in 1894, after moved to Manchester for open a shop and entered into a partnership with Thomas Spencer natural in Skipton, Yorkshire, in 1851, with Spencer invested £ three hundred for his half-shargon. And 1901, Marks and Spencer built a w arehouse at plug hat Street and became the Companys commencement exercise registered continue and headquarters (Marks & adenosine monophosphate; Spencer history). Marks & ampere; Spencer has achieved great achiever under leading of variant chairman through with(predicate) cardinal centuries. 1.

2 Company Strategy and pattern In the recent years, M&S has achieved a lot and continued maintaining their bring and destruction through Plan following: Plan 2010 - 2013 a. boil set ashore on the UK From 2010 to 2013, M&S attaches special immensity to reform their business capabilities in the UK. They will return on selling M&S brand product, improve their stores, especially developing on their Clothing, Home and Food business. b. Multi-channel With the ideal to increase growth, M&S considered their multi-channel operations are a key theatre of growth. Their aim is now to stimulate the UKs leading multi-channel retailer, words sales to between £800m to £1.0bn by 2013/14.  c. International d. IT, Logistics and Supply Chain Plan 2013 ...If you want to get a full essay, order it on our website: Ordercustompaper.com

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