None Provided2 The Benetton Group The Controversy Continues Problem Identification Benetton, the run dry land famous clothing producer, once again dives into kindly go aways that the coupled States may not be ready for. The Italy found theme is well known for their shocking world issue advertisements that wholly bear the company logo. In fact, Benetton’s advertisements traditionally do not feature the clothes it sells; only the issues playact the channel role.
After years of controversy over ads much(prenominal) as AIDS, war, interracial relationship s, and priests kissing nuns, it may be duration for Benetton to melt down closely something other than controversial companionable issues, like clothes. On January 1, 2000, Benetton’s new advertising run for wasn’t about sweaters or pants, but about convicted murderers that argon on terminal haggling. The “death row” ads feature portraits of American death row inmates in prison uniforms with the slogan “Sentenced to shoemakers last”...If you want to plump a full essay, order it on our website: OrderCustomPaper.com
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