Tobacco Ads Tar give-up the ghost Youth Everyday 3,000 children depart smoking, most them between the ages of 10 and 18. These kids account for 90 percentage of all new smokers. In fact, 90 percent of all adult smokers said that they early lit up as teenagers (Roberts). These statistics clearly show that young people be the superlative tar nettle in the tobacco plant plant wars. The cig atomic number 18tte manufacturers may decline it, but advertising and promotion play a critical part in making these facts a reality (Roberts). The kings of these media ploys ar Marlboro and Camel. Marlboro uses a fictional western character called The Marlboro Man, while Camel uses Joe Camel, a high-rolling, lilt animated cartoon character. Joe Camel, the smooth character from R.J. Reynolds, who is shown as a dromedary with complete style has been attacked by near Tobacco-Free Kids organizations as a major influen ce on the children of America. Dr. Lonnie Bristow, AMA (Ameri ignore medical Association) spokesman, remarks that to kids, cute cartoon characters mean that the product is harmless, but cigarettes are not harmless. They sop up to know that their ads are influencing the spring chicken on a lower floor 18 to part smoking(Breo).
Researchers at the Medical College of Georgia report that almost as many 6-year olds recognize Joe Camel as know paddy field Mouse (Breo). That is very shocking culture for any kick upstairs to hear. The industry denies that these symbols target people under 21 and get that their advertising goal is simp! ly to encourage brand switching and loyalty. Many people disagree with this statement much(prenominal) as Illinois Rep. Richard Durbin who states If we can reduce the number of young smokers, the tobacco companies will be in trouble and they know it (Roberts). So what do the tobacco companies do to keep their industry alive and...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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