Tiffany & Company

Tiffany & Co. BIRAC Analysis Tiffany & Co. BIRAC Analysis Aneisha Thurman University of Phoenix MBA 570- Sustainable Customer Relationships celestial latitude 1, 2008 Introduction The BIRAC Analysis on Tiffany’s & Co., a roseola minister jeweler and specialty retailer with collective home office in New York, New York forget be utilise to identify potential strategic swaping alternatives. Although, Tiffany & Co. has had some(prenominal) success and continues to grow, this BIRAC will depict new marketing strategies as rise up as a new target market that they lead hitherto to tap into. With the jewelry industry being fiercely competitive, Tiffany & Co. has unendingly stood out as a premier fine jeweler. They have strong recognition inside and impertinent of the U.S. This analysis of Tiffany & Co. will seek to explore marketing strategies for getting middle kinsfolk customers while maintaining their high-end customers and image. Background Charles Lewis Tiffany founded Tiffany & Co. in 1837, when he assailable a store at 259 Broadway in downtown Manhattan. Tiffany & Co. is a dimension company (NYSE: TIF) that operates through its subsidiary companies (“ accompany/ Co.”). The bon ton’s principal subsidiary, Tiffany & Co.

is a high-end jeweler and specialty retailer, whose merchandise offerings entangle an extensive selection of jewelry as well as timepieces, sterling silver/silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany & Co. and other subsidiaries, the play along is engaged in product de sign, manufacturing, and business-to-busines! s retail activities (Tiffany.com, 2008). They employ roughly 8,800 people around the world. Their current corporate structure was spotless in 1984, when they were incorporated to purchase the original company. At January 31, 2008 the caller operated 70 Tiffany & Co. stores in the U.S. and 114 international stores. Tiffany’s geographical mix in for 2007 is as follow: The U.S. represents 59% of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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