Challenges to Satisfy Customers

CHALLENGES TO SATISFY CUSTOMERS IN LIGHT OF THEIR DIVERSIFIED NEEDS, VALUE AND CULTURES IN DEVELOPING COUNTRIES ROHIT KUMAR & ALOK KUMAR TIAS BBA Vth SEM (M) ABSTRACT The following research has been make to clear the challenges faced by the companies in light of customers transfer inevitably, cultures and values. And to throw what measures are taken by the companies to face those challenges. 1. Maslows hierarchy theory 2. Kano model INTRODUCTION Companies in todays world have to face just about tangled challenges to satisfy customers as their involve are of all time changing, the market they target contains customers of diversified values and cultures. They have to dent and market their harvest-festivals according to these diversifications in the ask, values and cultures. NEEDS As customers expectations outride to rise, understanding their of necessity is becoming more(prenominal) important than invariably before. Needs refers to the m otive behind purchasing a yield or service, not the product or service itself. incur the underlying purchase driver allows an organization to treat diametrical customers differently based on those needs, maximizing the profitability of s foreverally customer or group of customers. Customers needs are in a hierarchy as delineate by Maslow 1.

Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc. 2. safety device needs - protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and Love needs - break away group, family, affe ction, relationships, etc. 4. Esteem ne! eds - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal appendage and peak experiences. value & Cultures Though the problem of diversified values and cultures is not new but now it has became more challenging than ever in the light of increasing globalization. We...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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