Marketing Strategies Of Bsnl

Marketing strategies As we distinguish BSNL is the number 1 strong telecom company in India, we argon eager to turn in how they have made it to top. So some of the Marketing strategies put on by them are: 1.1 BSNL should have clear applied science dodging in line with its mission of providing work with world political platform State-of-art technology at affordable prices. Since the Telecom Industry is undergoing name on technological revolutions the product cycles are very short. BSNL should go in for innovative products based on convergent technology in order to acquire dominant market position. This nooky be achieved by – & hog;Replacement of all the overaged technologies immediately, & poop;Redeployment of unutilized capacities should be considered first. & darn;Early deployment of terms potent Wi fi/Wi max Technologies & shite;Migrating to NGN (Soft Switch) on large scales, which forget ineffective seamless integration of upcoming tech nologies. & misrepresent; change magnitude the nifty investment in convergent technologies even if it renders definite in use technologies redundant. 1.2Customer Orientation Strategy: - to retain existent customers and attract new customers •Creating a Service-Oriented culture in spite of appearance the organization by linking incentives to customer satisfaction.

•Introducing flexible accommodation Terms so that new customers are attracted. •Promoting/Introducing user-friendly inspection and repair systems such as Electronic Clearing system, meshing or E-seva for bill defrayment •educating the customer about service! s in spot and respective tariff structure •Introducing service at door-step. 1.3 Restructuring of organizational on business type model •Better management • improve segmental efficiencies •Improved organizational communication •Better transaction monitoring • go up focus on revenue 1.4 Pricing strategy Tariff fixation is of result in a competitive scenario where it...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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