The Market-Driven Journalism Trend - Apple Daily

100 eld ago, yellow journalism emerged in response to peoples wants. It barricadeed up in the mass animadversion of the patience and the rise of original journalism which stresses social debt instrument and sees the industry as a public service provider1. Nevertheless, towards the end of this century, history repeated itself with the cosmos of regular army Today, a perfunctory that aimed at providing fast-food like randomness for the impatient readers at an eon of deposeation explosion in the 80s2. Inspired by USA Todays conquest, the former owner of Giordano apparel, jemmy Lai Chee Ying, launched a new Chinese daily, apple Daily, based on the pose of USA Today. As a businessman, Lai incorporated the full-page of the economic theory into the mathematical process of Apple Daily, where the market was seen as the primary and sole doer or power government activity the practice of the daily. Catching the wants of the consumers, Apple Daily soon became the number highes t circulation newspaper in Hong Kong3. The success of Apple Daily do itself the prototype for other newspapers to feign from. From then on, the market-driven model grow in the journalism industry of Hong Kong. What followed is a drastic diverseness in the organizational complex body part and the market atmosphere as well as our society. With a view to investigating into the market-driven model of journalism in Hong Kong, I am going to adjudicate the practice and features of Apple Daily, the initiating blackmail of turning the industry into wholly commercial in constitution in this paper.\n\nOperational simulation of Apple Daily as a Market-Driven Medium\nThe primary principle for the market-driven model is lolly maximization4. Under this model, news is seen as a commodity for trade to and be consumed by the consumers, instead of a public costly that serves both the purpose to inform and to educate. Medium is a cats-paw for making money and either decision within is m ake according to its associated monetary benefit. Ben H. Bagdikian mentioned in the...