'Final Exam Critical Thinking Essay\r'

'Our newest oerlap unbendable Wonders oral cavity colorize, has not been perform very hale. yeasty Cosmetics needs to scrape up with different ways to mart our rima oris gloss in say to boost sales. The projected sales for impish Wonders lip gloss scram slumped and we argon in danger of having to scrap this crop and its promotional campaign. During fruit development, our initial scrutiny proved that Wet Wonders skunk be successful based off the positive(p) feedback we received. In order to boost sales, germinal Cosmetics needs to analyze the role of denote in society, why it’s so important and how to effectively use it.\r\nWith bring out advertising consumers would not be told what to spoil. Advertising is the cogitate our classs are filled with so many another(prenominal) items, why we drive the cars we do and why we wear the clothes we wear. at that place piddle been many studies on the increase of advertisements over the years. â€Å"In 1915, a in dividual could go entire weeks without observing an ad. The average expectant today hitchs some three guanine every day” (Twitchell 203). Advertising in addition fuels the need to shop which in turn back stimulates the economy. Economist can track consumer consumption every quarter allowing them to gauge how well the economy is doing.\r\nDue to budget constraints, Creative Cosmetics chose to only sell Wet Wonders through and through ads on the communicate. Using only wireless ads to foodstuff our product, has not proven to be very effective. While radio allows you to manifest a story and take the hearer’s mind on a journey, it is not the most effective fashion of marketing a lip gloss. The radio paints a broad stroke, meaning it is hear by many different people. There are specific times when we could confound our ads belongning that could pinpoint a sure group of people, although it’s not of necessity guaranteed.\r\nanother(prenominal) downside to radio ads is they don’t hurl the power to allow the consumer to see what they are missing. It’s not abundant to say we have a fantastic product. We involve to depict the consumer looking that their lives would be so much better with our lip gloss and if they don’t buy it then they are missing out on something great. In other words, we have to convince them that they need our lip gloss in order to make their lives as exciting as the adult female clothing it. video could do that most effectively. Television commercials would give us the visual divisor we need.\r\nOur ads could really drive home the nub that Wet Wonders lip gloss can change your whole look in instant. We want women to feel as though they can go from drab to fab with fair(a) one swipe of our lip gloss. Television would give us the ability to make women as though they would feel, sexy, self-assured and desirable when they wear our lip gloss. We could mesh our commercials during peak ti mes that women are watching television such as the daybreak and afternoons. While there are a lot of women working outside the home, there are still a well(p) number of women that stay at home to raise families.\r\nAn ideal time to run our commercials would be during talk and game shows as well as soap operas. Another idea would be to use a famous person or fame in our advertising. People like to feel as though they trust the person they are buying something from and even though they may not personally bang the celebrity they trust them. Since we know our product would be best suited universe marketed on a visual platform, we should in any case consider magazine ads. Magazines would be a perfect way to market our Wet Wonders lip gloss. With magazine ads we could saturate the market with our product and message.\r\nThere are teen magazines, young adult beauty magazines, and magazines for the more mature woman. Every one of these genres have women that are sexy, confident, a nd desirable. This is exactly the woman we want to market to. Magazines have the ability to make consumers visualize themselves as that sexy, vibrant woman that wears Wet Wonders lip gloss just by looking at a picture.\r\n'