Burger King Corporate Social Responsibility

Assignment embodied Social Responsibility (CSR) refers the ethical principle that a person or an organization should be accountable for how Its acts might affect the physical environment and the general public dobber, D. & Fahy, J. , 2009). Nowadays, CSR programme Is a global trend, which Is encouraged by the government. It also helps the company in partnership and investment opportunities. On the new(prenominal) hand, CSR programme can enhance the companys Image In the consumers views. It would be genuinely effective In a competitive market.And furthermore, CSR programme can mend he productivity and reduce the producing cost for the company. For these reasons, all kinds of business deliver began to focus on their CSR programme as responding to the sociality concerns In various ways. Burger queen regnant corporation (BKC) Is a global chain of hamburger fast regimen restaurants. 3K Is founded In 1954 by James McLamore and David Edgerton. In the end of 2012, It has a contribute of 12,700 outlets In 73 countnes. Recently, BKC has lust arnved to Vietnam. BKC Is located In Hanoi, Da Nang, and Ho Chi Minh City.However, BKC does not seem to provide a good marketing campaign here. BKC has installed several CSR programmes in other countries but not in Vietnam yet. To implement a CSR programme is a way ot marketing it to Vietnamese society. The problem in Vietnam market is Vietnamese people atomic number 18 not used to tast food due to culture differences. They also care a lot about their looks, their healthy, especially obesity problem. People in ages of 16-35 are the main customer target of BKC, However, the rate of obesity of people in these ages is increasing rapidly.