Google's Strategy in 2012 Case Study Example | Topics and Well Written Essays - 2250 words

Google's Strategy in 2012 - Case Study Example This research will begin with the statement that legal actions that are against Google have mainly originated from infringement as well as other issues that are associated with copyrights. Nonetheless, the concept of privacy in the internet world is progressively becoming unmanageable and ability that Google has of recording the habits of internet users and broadcasting the information to the people on the internet has to lead to the calls for new laws that are more stringent. The external macro economic environment that Google exists in encompasses all the outside firms and forces, which have a possible interest or effect on the ability that the firm has to achieve its goals. Despite the fact that Google is an online business, macroeconomics factors greatly affect the broadcast of the company in several regions such as China, which has restricted the use of Google and in some cases unavailable. Google has enjoyed freedom from government interferences since it was established in 1998 since it does not fall under one government jurisdiction. The software that Google utilizes is proprietary and is only restricted by particular court orders in various countries. However, this might change in the days to come with the introduction of a Federal Internet Sales Tax Law in the United States. The fact that Google has already established a brand name that the users have been able to trust is one of the strengths of the associated with the company. The services offered by this company are dependable, reliable and relatively fast compared to other search engines.